Brand
Gooby Pet
Year
2022
Role
Sen. Industrial Designer/Project Manager
Gooby Pet is a dog apparel and accessories brand specializing in safety & function. My job was to help lead their team during the rebranding process while also implementing a design process & new product development.
(CURRENTLY UNDER CONSTRUCTION. PLEASE CHECK BACK SOON)
Product
Gooby Front Pull Training Harness
The front pull training harness utilizes the highly effective martingale collar system but aiming more towards the aspects of training younger or more fearful dogs.
The body frame is meant to be small and unobtrusive for newer dogs getting comfortable with harnesses. The harness is able to safely wrap around the dog’s body for a pull cue for easier training.
The inner material is a soft breathable mesh that is suitable for different dog coats. The outside material is a ripstop fabric to deal with the nylon strap friction and dog chewing.
Process
Product
Gooby D-Ring
Due to the importance of the D-ring for harness & leash use, Gooby Pet wanted to create their own set of metal hardware to evoke their new brand.
The form language behind the D-ring was about combining softer round areas with bits of sharper, more streamline aspects. Towards the dog, there is a rounder friendly base and as the form runs towards the area where the leash connects, the form becomes sharper and more robust.
The areas with contact to the leash and nylon webbing have extra material near the edges or areas that would be potential break points.
Product
Gooby Hands Free Leash
More experienced dog owners have started to utilize hands free leashes. Many of the hands free leashes use a bulky adjusting mechanism that is heavy or difficult to adjust.
This hands free leash can be adjusted without any mechanical hardware. The loop can be adjusted from wrist size to body loop size by simply pulling on one end. Similar to a seatbelt, any sudden pull or pull from the leash end, the line will lock in place.
The system utilizes the star body along with a combination of knots to have an adjusting leash without the use of a hook or teeth.
Process
Product
Gooby Cable Pull Harness
The Gooby cable pull harness is a modular harness top that can swapped out with other types of harness bodies depending on the situation. The cable pull system allows for a better adjustment and fit for growing dogs or dogs prone to escaping out of their harness.
The cable system uses the same system found in snowboard boots but adapted similar to a corset. Functionally, the cables can also be used as a pull cue leash system for training.
